Examples

How a file moves, shown with the numbers on the site.

These illustrate how the desk works. They are not client testimonials.

Example scenarios only. No customer is named, and no result below is a completed deal.

Example scenario

Warehouse fleet replacement

Three 5,000 lb cushion LP trucks, quoted as a placement before any yard sees the name.

A warehouse replacing sit-down trucks

Before

The floor runs 5,000 lb cushion LP trucks. Three of them need to come out this quarter. The published band for that class is $11,500 to $22,000. In this illustration each replacement is penciled at $18,000, a figure already used on the desk notes and inside that band. Three trucks are $54,000 of iron.

The buyer does not want twelve yards calling the shipping office. They want one file, a written fee, and trucks that can pass a grade.

Process

The file opens on the fleet form: count, sites, timing, and the mix. The desk writes the fee before a dealer is introduced. The published rule is a single-digit percent of equipment value, agreed by both sides, paid when the seller invoices the trucks. Not before.

Using the same 4 percent illustration the desk notes already publish, 4 percent of $54,000 is about $2,160. That number is arithmetic on this example. The live file gets its own written percent.

Each truck is then graded. A is cleared in writing. B is work ready and priced inside the band. C names the defects and is priced as a project. One dealer in the state gets four business hours, then one backup.

Outcome

In the illustration, the buyer is introduced to one yard with three trucks that sit inside $11,500 to $22,000, grades written, masts photographed. The buyer pays the yard for the iron. The placement fee is the amount on the note, collected when those trucks are invoiced.

Nothing here is a closed deal. It shows the order of operations: fee in writing, then names, then a grade, then one yard.

Example scenario

A contractor's first truck

One 5,000 lb pneumatic, a budget that has to face the band, and no fee to the buyer.

A small contractor buying one truck

Before

A contractor needs a first forklift for a yard that is sometimes a warehouse. The match form's budget step includes $12,000 to $20,000. The price book band for a 5,000 lb pneumatic LP is $14,000 to $24,000. Part of that budget sits under the band. The book says a number under the band is either a project or a story.

The pain is a cheap ad with a bent rail, or a clean truck that blows the week because nobody will call back.

Process

The request names capacity, pneumatic tires, mast, an hours ceiling, the ZIP, and the week. The buyer pays the desk nothing to ask.

One dealer in that state gets four business hours. If that yard is still on the trial, the file is one of the first ten buyer introductions, which are free. If the yard has taken the seat, the month is $1,250 and this request is inside it. A fleet-style percent is not used on a single truck.

The truck is graded and set against the pneumatic band. Tires and the steer axle are part of the read, because the book says they tell the truth faster than the paint.

Outcome

Illustrated outcome: one grade B pneumatic inside $14,000 to $24,000, or a grade C with the defects named if the only truck in the budget is a project. The buyer pays the yard. The desk does not mark the truck up.

If nothing honest fits the week, the desk says so. That is a finished file, not a softer ad.

Example scenario

A dealer taking a state seat

Ten files to judge the paper, then $1,250 a month for four-hour first look in one state.

An independent yard

Before

A yard wants buyer requests in one state. They already know what a shared lead feels like. They want a named request with capacity, fuel, mast, ZIP, and a week, and they want it before any other dealer.

Process

The seat page is the offer. The first ten buyer introductions in that state are free, so the yard can judge the paper. They still have to answer the same day. Fleet files are not inside the ten. Those are quoted.

After the ten, a state seat is $1,250 a month. It buys exclusive first look, four business hours, then one backup if they pass. Seller introductions are separate, $295 when the paper is real.

The yard invoices its own buyer. The desk does not mark up the truck and does not promise that it owns iron.

Outcome

Illustrated month: the yard has used the ten, takes the seat, and the invoice is $1,250. A seller introduction that month, if the photos are real, is another $295. No close rate is claimed. The example stops at the price on the page.

If the paper is wrong, the yard stops. The offer says $1,250 or we stop.

Example scenario

A seller liquidating sit-downs

A screen from the book on each truck. The seller can refuse every bid. The dealer pays $295 to be introduced.

A seller with trucks leaving a building

Before

A building is closing. Several sit-down trucks have to leave. The seller wants a range a buyer would actually pay, not a listing that rings the phone for a week. The screen is free. It is not an appraisal and not a bid.

Process

Each truck is screened from the public band, adjusted for year, hours, grade, and whether the power is known. In this illustration two trucks are described as 5,000 lb cushion LP units in the liquid window the book names (2016 to 2021, under 8,000 hours). Their class band is $11,500 to $22,000 before the screen math. A third is described with a mast defect and is treated as grade C, priced as a project.

Photos and the serial come before any dealer is introduced. The dealer pays $295 for a seller introduction when the paper is real. The seller does not pay that fee. The seller can say no to every bid.

If the seller would rather have the desk stay in on a written placement instead of a $295 introduction, that is the option already on the dealer page. The percent is written before names move.

Outcome

Illustrated outcome: the seller has a written range on each truck, a grade, and one yard to talk to if they want one. No sale price is stated, because this is not a completed sale.

A truck that fails the photos stays off the introduction list. The desk does not shop a serial it cannot read.

Example scenario

Rough terrain for a yard and a jobsite

A wide band, $18,000 to $55,000, narrowed by lift height and the ground before anyone is introduced.

A buyer who needs a diesel yard truck

Before

The work is unimproved ground, not a smooth warehouse floor. The price book lists rough terrain at $18,000 to $55,000 and says the band is wide because the machines are not the same. Without lift height and the ground, the range is noise.

A cushion-tire warehouse truck would be the wrong iron even at a flattering price.

Process

The request names diesel, rough terrain, the lift height, and the ground, plus ZIP and the week. The buyer pays nothing to ask.

One dealer in that state gets four business hours, then one backup. The inspection still covers mast, hydraulics, forks, and whether the hour meter was replaced. Grade C means the defects are named. The desk does not call a project rent-ready.

The price check uses the rough-terrain band, not the 5,000 lb cushion band. Attachment and mast height move this class the way the book says they do.

Outcome

Illustrated outcome: one rough-terrain truck inside $18,000 to $55,000, with the lift height and ground written on the file, graded, and introduced to one yard. The buyer pays that yard.

If the only units in the week are outside the job, the file stops. A closer ZIP with the wrong machine is not a match.

Open a real file when the week is real.

Request a truck